Privacy Policy

Last Updated: July 16, 2026

Icon Real Estate respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, contact us, request a home evaluation, inquire about buying or selling a home, subscribe to our newsletter, or otherwise communicate with us.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Icon Real Estate is a Minnesota real estate team helping clients buy and sell residential real estate, including existing homes, new construction, relocations, land purchases, investment properties, and rental properties.

For purposes of this Privacy Policy, “Icon Real Estate,” “we,” “our,” and “us” refer to Icon Real Estate and its team members.

2. Information We Collect

We may collect information in several ways, depending on how you interact with our website and team.

Information You Provide Directly

We may collect personal information when you:

Submit a contact form
Request a free home evaluation
Ask what your home is worth
Submit a buyer inquiry
Submit a seller inquiry
Subscribe to our newsletter
Contact us by phone, text, email, or website form
Communicate with one of our real estate team members
Provide a review, testimonial, or feedback

This information may include your name, email address, phone number, subject, message, property details, buying or selling goals, target area, price range, number of bedrooms or bathrooms desired, timeline, and any other information you choose to provide.

Buyer Information

If you contact us about buying a home, we may collect information such as your preferred location, target area, price range, desired bedrooms and bathrooms, property preferences, financing status, timeline, and additional comments you provide.

We use this information to better understand your home search and help connect you with appropriate real estate guidance.

Seller and Home Evaluation Information

If you contact us about selling a home or request a home evaluation, we may collect information such as your contact details, property address, property type, selling timeline, home condition, estimated value, improvements, and other information related to your property.

We use this information to respond to your request, provide real estate guidance, prepare a home value discussion, and assist with the selling process.

Newsletter Information

If you subscribe to our newsletter, we may collect your name and email address. We use this information to send real estate updates, local market information, listings, and related communications.

You may unsubscribe from newsletter emails at any time by using the unsubscribe option, if available, or by contacting us directly.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages visited
Date and time of visit
Referring website
General website usage information
Cookie and similar technology data

This information helps us operate the website, improve performance, understand general website activity, and protect the security of the site.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies. Cookies are small files stored on your browser or device that help websites function properly, remember preferences, improve performance, and understand general website usage.

We may use cookies for purposes such as:

Helping the website function properly
Supporting contact, buyer, seller, home evaluation, and newsletter forms
Remembering cookie or site preferences
Improving website performance and security
Understanding general website activity
Supporting embedded or linked third-party content

Some cookies may be set by third-party services, such as website hosting providers, form tools, newsletter tools, analytics tools, security tools, real estate platforms, social media platforms, or other linked services.

You can control cookies through your browser settings. Most browsers allow you to block, delete, or receive alerts about cookies. Please note that disabling certain cookies may affect website functionality, including forms or other website features.

Where required by law, we may provide a cookie banner or preference options that allow you to accept or reject non-essential cookies.

4. How We Use Information

We may use the information we collect to:

Respond to your questions or requests
Provide information about buying or selling a home
Follow up on free home evaluation requests
Communicate about listings, showings, offers, or real estate services
Help evaluate your real estate needs and goals
Send newsletter updates or real estate-related communications
Connect you with a team member
Maintain customer and business records
Improve our website and customer experience
Protect the security and operation of our website
Comply with legal, real estate, accounting, business, or regulatory obligations
Protect our rights and prevent misuse of the website

5. Real Estate Services and Related Sharing

Real estate transactions often require communication with third parties. When needed to assist with your inquiry or transaction, we may share relevant information with parties such as:

Real estate agents or team members
Brokerage-related systems or representatives
Mortgage lenders or financing contacts
Title companies
Inspectors
Appraisers
Home stagers
Photographers or videographers
Contractors or repair professionals
Movers, cleaners, or other service providers
MLS, listing, or real estate technology platforms
Attorneys, accountants, or other professional advisors
Government, legal, or regulatory authorities when required by law

We only share information that is reasonably necessary for the purpose of responding to your request, helping with a real estate transaction, providing a referral, or meeting legal and business obligations.

6. How We Share Information

We may also share information with trusted service providers who help us operate our website and business, including:

Website hosting and maintenance providers
Form and email service providers
Newsletter or marketing platforms
Analytics and security providers
Customer relationship management tools
Communication and scheduling tools
Professional advisors, such as attorneys, accountants, or consultants

We do not sell personal information for money.

7. Third-Party Websites and Services

Our website may include links to third-party websites, platforms, tools, or services. These may include real estate-related tools, social media platforms, review platforms, newsletter tools, embedded content, or other external websites.

When you click a third-party link or interact with a third-party service, that third party may collect information according to its own privacy policy and terms. Icon Real Estate is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of any third-party website before submitting personal information.

8. Phone, Text, and Email Communications

If you provide your phone number or email address, we may use it to respond to your inquiry and communicate with you about buying, selling, home evaluations, listings, showings, real estate services, newsletter updates, or related matters.

By providing your phone number, you understand that we may call or text you regarding your request or real estate-related communication. Message and data rates may apply depending on your mobile carrier.

You may ask us to stop sending non-essential communications by contacting us directly.

9. Reviews, Testimonials, and Photos

If you provide a review, testimonial, photo, comment, or other public-facing content, we may use that information to promote our services. This may include displaying your name, review, testimonial, image, property-related content, or related feedback on our website, social media, advertising, or marketing materials.

We will use reasonable care when publishing client-related materials and will follow any applicable written instruction regarding privacy.

10. Data Retention

We retain information for as long as reasonably necessary to respond to inquiries, provide real estate services, maintain business records, comply with legal or accounting obligations, resolve disputes, and protect our rights.

Contact form submissions, buyer inquiries, seller inquiries, home evaluation requests, newsletter records, customer communications, transaction-related records, and business records may be retained for business, legal, accounting, regulatory, transaction, or recordkeeping purposes.

11. Security

We use reasonable measures to help protect information submitted to us. However, no website, email system, text message system, internet transmission, or electronic storage method is completely secure. We cannot guarantee absolute security.

Please use care when submitting sensitive information online, by email, or by text message.

12. Your Choices and Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to request access, correction, deletion, or limitation of certain uses of your information.

To make a privacy-related request, please contact us using the information below. We may need to verify your identity before completing certain requests.

Please note that some information may be retained when necessary for business records, legal compliance, accounting, security, dispute resolution, transaction records, contractual obligations, or legitimate business purposes.

13. Children’s Privacy

Our website is intended for general real estate and business information. It is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, legal requirements, or privacy practices. The updated version will be posted on this page with a revised “Last Updated” date.

Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Icon Real Estate
Minnesota

Phone: 612-600-9201
Email: Info@IconRealEstateMN.com
Website: iconrealestatemn.com